Simpl

Creative Process

1. Research: I conducted research on the business's values, competitors, and target audience to gain a better understanding of their brand and industry.

2. Sketching: Using the insights from my research, I designed some concepts to explore different design directions.

3. Digital Design: After reviewing the mockup landing pages with the client, I created several digital designs using figma.

4. Refinement: I refined the chosen design based on the client's feedback and made small adjustments to ensure it was the best representation of their brand.

5. Finalization: I delivered the final web design in various file formats to ensure that it was suitable for both desktop and mobile.

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Results

The new website accurately represented the brand's values and appealed to their target audience. The business reported increased website traffic and social media engagement, and the logo was featured in several local publications.

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Conclusion

Through careful research and a collaborative design process, I was able to create a unique and effective website design that met the client's objectives and helped them to achieve their business goals.